About Us

About Us

President, Dave Riggs
Dave’s 30 years in marketing and communications makes him an invaluable asset in determining your company’s direction. Whether it’s marketing, communications, grower issues or project management, Dave has led this team in success and growth for all our clients. Dave has a long history of leadership in specialty agriculture, association management and public policy. He has served on the board of directors of both national produce associations and the Produce for Better Health Foundation. In addition, he has formed and served leadership positions on several industry alliances and coalitions.

Judy Riggs, Vice President, Market Intelligence and Development
With 25 years of market research experience for diverse industries, including home improvement, retailing, manufacturing, agriculture, publishing, advertising and health and beauty, Judy brings a strong foundation in information-based decision making. Her background enables her to lend both qualitative and quantitative expertise to support client needs in consumer as well as business-to-business markets. Judy is able to convey even complex findings in an easy-to-understand and actionable manner.

Brad Smith, Director, Marketing, Media and Communications
22 years of successful regional and national marketing and advertising experience for a wide range of companies including agriculture, wine, food, consumer, and hospitality. Brad has worked on both consumer, and business- to-business accounts and brings years of front line experience in marketing products, product development, point of sale, advertising and new product launches for such companies as Driscoll’s, Mann Packing, California Strawberry Commission, Fresh Express, Naturipe, D’Arrigo Bros. and many others.

Nancy Weitzel, Project Management and Coordination

Jack Marks, Agricultural Regulatory Affairs

And a strong network of specialist and industry experts.